The future starts now

Innovation is revolutionising health and wellbeing. So where do you go for thought-provoking ideas, challenging conversations and passionate debates on how to translate these breakthroughs into optimal performance?

That destination didn't exist. Until now.

Unfiltered is a new website that will be a fearless voice, and your trusted source, in rapidly changing times.

Why you need Unfiltered

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Our vision

Why the world needs Unfiltered

We’re living through the greatest era of health and wellness innovation the world has ever known and you are being let down.

You’re being let down by traditional media, who churn out clickbait and listicles instead of investigations and substance.

You’re being let down by lightweight fitness influencers who game the algorithm and steal your attention.

You’re being let down by rock star scientists who cherry-pick studies and massage research without ever being properly scrutinised or held to account.

You deserve more. You deserve better.

You deserve Unfiltered - a website dedicated to delivering films and features that spark debate, provoke thought and help you exploit tech-led breakthroughs in health and performance.

We want to revolutionise the way stories and ideas - whether they are focused on personal optimisation or the future of society - are created and shared. And we want you to be part of that revolution.

Your agenda

What to expect from Unfiltered

Unfiltered will help you turn expert advice into optimised performance. We’ll go beyond sets and reps and macronutrients to explore how you can apply cutting-edge innovation to how you work, move and live. It is, of course, not just about you. We want to guide you on how you can help your family and the most important people in your life get the most out of their lives.

Mind
Cognition underpins performance. That’s why we’ve enlisted world-leading psychologists to help you maximise resilience, focus and recall, while fostering better mental health and happiness.

Body
Get a complete insight into health and performance. We’ll combine the best of biomechanics and endocrinology with in-the-trenches coaching and nutrition experience to share ideas that get results.

Tech
As we enter the AI age, technology will play a progressively influential role in how we live. We’ll be in the lab to put under a microscope the brands and the brains shaping this groundbreaking innovation.

Business
From VC funds in San Francisco specialising on psychedelic therapy to bio-tech businesses in Singapore, we’ll get a global view from the big beasts leading the financial future of health and wellness.

Politics
We want to ignite conversations that influence the debate around public health. We’ll do that by tackling complex issues head on while exploring innovative solutions with contributors from Westminster, Washington and beyond.

Investigations
Our mission with Unfiltered is to dig deeper, ask challenging questions and test established narratives. We’ll examine subjects such as the role of AI in wellness, the politics of obesity and the future of human enhancement.

Expert contributors

Meet a selection of our world class Unfiltered experts

We’ll ask the tough questions no one else is asking and challenge our contributors to share opinions you haven’t heard before. Their brief: be real, be raw and be unfiltered.

Bryan Johnson
Tech billionaire, longevity pioneer and founder and CEO of neuro-tech company Kernel.

Dr Susanna Søberg
Metabolic scientist, cold and heat exposure expert, founder of The Søberg Institute.

Joe Wicks MBE
The Body Coach, record-breaking fitness and nutrition author and influencer.

Nick Mitchell
Founder and CEO of global personal training gym company Ultimate Performance.

Dr Michael Levitt
Nobel Laureate, biophysicist and Professor of Structural Biology at Stanford University.

Dr Michael Snyder
Chair of Genetics and Director of Genomics and Personalised Medicine at Stanford.

Jaz Ampaw-Farr
Resilience coach, motivational speaker and winner of Speaker Of The Year at The Speaker Awards.

Dr Andy Galpin
Professor of Kinesiology at California State University, Fullerton, and elite athlete coach.

Liv Boeree
Science communicator, pro poker player and co-founder of Raising for Effective Giving.

Dr Stacy Sims
Exercise physiologist and nutrition scientist, author and female physiology expert.

Dr Carole Hooven
Associate, Harvard Department of Psychology, author of The Story of Testosterone.

Dr Max Pemberton
Medical doctor, journalist and author, and full-time National Health Service psychiatrist.

Dr Layne Norton
Author, scientist, founder of BioLayne and four-time powerlifting national champion.

Dr Abbie Smith-Ryan
Professor of Exercise Physiology and Nutrition at University of North Carolina at Chapel Hill.

Sol Orwell
Co-founder and CEO of Examine.com, the largest online database of nutrition research.

Dr Stephen Sideroff
Associate Professor, Department of Psychiatry and Biobehavioral Sciences at UCLA.

Tom Stoltman
Professional strongman competitor and two-time World’s Strongest Man winner.

Christine D’Ercole
Masters World Champion track cyclist, Peloton instructor and motivational speaker.

Christopher Snowdon
Journalist, author and head of Lifestyle Economics at the Institute of Economic Affairs.

Andrew Herr
Former Pentagon security advisor and founder of concierge wellness service Fount.

Dr Sam Decombel
Founder and CEO of direct-to-consumer genetic and health testing company FitnessGenes.

Joel Corry
Record-breaking and chart-topping DJ and producer and television presenter.

Dr Robert Lufkin
Former UCLA and USC professor and author of The Lies I Taught in Medical School.

Aubrey de Grey
Biomedical gerontologist and author of The Mitochondrial Free Radical Theory of Aging.

Dr Euan Ashley
Physician, author and Associate Dean in the School of Medicine, Stanford University.

Dr Mikael Mattsson
Co-founder and CEO of human performance and artificial intelligence company svexa.

Dr Alan Flanagan
Nutrition researcher, author and science-based educator, and former barrister.

Rick Collins
Lawyer, legal authority on sports nutrition, and author of Legal Muscle: Anabolics in America.

Dr Dale Bredesen
Neurodegenerative disease expert and chief science officer at Apollo Health.

Matias Serebrinsky
Co-founder and general partner, psychedelic medical therapy VC fund Psymed Ventures.

Dr Stuart McGill
Spine health expert, biomechanics researcher and professor emeritus at the University of Waterloo.

Dave Wright
Founder and CEO of heart rate monitor company MyZone and UKActive board member.

Dr Dominic D'Agostino
Professor and researcher in neuroscience, molecular pharmacology, nutrition and physiology.

Oliver Patrick
Physiologist and lifestyle management expert and co-founder of Future Practice.

Dr Ash Kapoor
Specialist regenerative medicine physician at private medical Practice Levitas Clinics.

Phil Learney
Founder of The Advanced Coaching Academy and co-founder of HMN24 supplements.

Ian Marber
Nutrition therapist and consultant, best-selling author and co-founder of The Food Doctor.

Steve Orton
Co-founder of BodyPower and PerformX, co-founder of Twenty3 Wellness consultancy.

Nick Littlehales
Sleep expert and coach to elite athletes, and author of Sleep: The Myth of 8 Hours.

Jordan Shallow
Strength and conditioning coach, powerlifter, chiropractor and co-founder of Pre-Script